Mobile marketing is a promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. In fact, there are now more than 7.2 billion mobile devices around the world. Hence we need to be updated with the future trends. The mobile ad industry has a lot to look forward to in the following years in terms of innovation, creativity and increasing mobile commerce.
Some trends to watch out for are…
Apple’s new iBeacon technology is literally changing the way advertisers are going to implement location-based ads. The trend to target sales and discounts based on the consumer’s proximity is certainly going to increase. But with iBeacon, a consumer can be in a shopping center, and as he/she wanders around, they will be fed ads for user acquisition and retargeting, based on where they are standing in proximity to the store. Imagine them 5ft away a store and they immediately get an ad for a coupon code targeting the stores they were checking out on their website
Research has shown that mobile gaming accounts for 60 per cent of mobile time usage. Since the gaming audience is more focused on their device screens, as against on-the-go surfing, it is a powerful, yet sparingly used ad genre. Gaming is gaining attention of the advertisers, since a gaming ad-experience is a very powerful in-app advertising platform.
App Promotion – install app ads
In today’s world, more challenging than making an app or an ad is to be discovered amidst the millions of apps that keep mushrooming on app stores. Google recently modified its searches to include app search results. This directly affects the discovery and usage of apps.
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. This has just started. It gets nurtured day by day and very soon we it will be commercialized. Google’s Project Tango technology and Magic Leap are two companies that have been at the forefront of developing this technology.
Source by Naveen Roy